POP-UP STORE B+B AU BAL DES CRÉATEURS


Very nice article about B+B, our Pop-up in Geneva and our unisexe and inclusive concept.

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Fille ou garçon ? Un concept dépassé pour la marque unisexe B+B dont les vêtements sont à découvrir lors d’un pop-store qui se tient jusqu’au 25 mai au Bal des créateurs, à Genève.

Chez B+B, on ne s’intéresse pas aux diktats des tendances, pas plus que l’on n’imagine des vêtements en fonction du sexe, de l’âge ou du corps de celui ou celle qui les portera. C’est le concept de B+B, tout à la fois marque de mode et studio de création. Pour Fabrice Couturier, le fondateur de la marque qu’il nomme d’abord Brownie & Blondie, l’important est de permettre à chacun de se sentir bien dans ses vêtements, en échappant aux normes standards de beauté. C’est dans cette approche, par exemple, que les tailles classiques – 36, 38, 40… – ont été remplacées par un système de couleurs. T’es rouge ou jaune ? Même si la taille n’a pas d’importance, il est toujours plus sympa d’associer son corps à une couleur qu’à un chiffre qui, dès qu’il passe au 40, est synonyme d’angoisse. 
Les modèles affichent des coupes intemporelles, des imprimés à rayures ou graphiques et des tissus souvent innovants. L’accent est mis sur les détails avec notamment une chemise à la coupe classiques dont les manches sans manchette permettent de les rouler pour laisser voir un tissu contrasté et un ruban coloré.
Le pop-up store de B+B dévoile également une pièce créée uniquement pour le Bal des créateurs, cet espace imaginé par son propriétaire Christophe Durand où l’on vient aussi bien se coiffer que prendre un verre ou acheter une bougie. 
Ce vêtement peut habiller l’équipe du Bal des créateurs mais aussi être acheté par les clients et porté en ville. 

Infos :
Pop-up store B+B 
Jusqu’au 25 mai 
Bal des créateurs 
25, rue de l’Arquebuse 
Genève

http://www.lesgenevoises.com/pop-up-store-bb-bal-createurs/

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B+B, Pop-up in Geneva, 16-25 May 2019

We are delighted to invite you to the “BAL DES CRÉATEURS” in Geneva for our new POP-UP.

We will show a new selection of our Spring and Summer Collection from the 16th to the 25th of May.

OPENING PARTY  Thursday, the 16th of May from 6pm.

We will be showing the drawings of our upcoming collaboration with the Bal.

LE BAL DES CRÉATEURS
Rue de L’Arquebuse, 25 - 1204 GENEVE

OPENING HOURS
Mardi : 10h00 – 19h00 Mercredi : 10h00 – 19h00 Jeudi : 11h00 – 21h00 Vendredi : 10h00 – 19h00 Samedi : 9h00 – 18h00

PUBLIC TRANSPORT
Arrêt TPG : Cirque (Place du) Lignes : 1, 12, 15, 19, 27, 32
Parkings publics
Plainpalais, Uni Dufour, Tribune de Genève, Hôtel des Finances

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How B+B is sustainable?

B+B creates inclusive fashion for people of all ages, gender and body types.

Inner Beauty. B+B produces age and gender independent clothes which emphasize the inner beauty of the individual wearer. We develop special innovative fabrics that allow and enable gender-independent cuts without compromising the shape and individual body features of our costumers.

Sustainability. We don’t follow trends nor fashion seasons, we develop sequential collections in order to optimize the design and wearing comfort. No over-production, our collections grow with our customer base.

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We produce in Europe, in France, Portugal or Poland in close collaboration with selected manufactory partners who provide fair and safe working conditions for their employees. Our fabrics are sourced in France or Italy and are locally produced. We produce small quantities and control the quality in every step of the process. We customize our materials to the maximum in order to offer an original and quality product.

Starting in 2019, our accessories will be made of Bio-sourced material: 100% recyclable and 100% biodegradable... Like these buttons made of cellulose acetate from wood and recycled wood chips or made of recycled plastic. or like our cotton for tee-shirts made of bio-cotton. 

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OPEN DOORS IN MÂCON

HEADQUARTERS

01-04 MAI 2019

HOTEL SENECÉ

41, RUE SIGORGNE

F-71000 MÂCON


Since August 2017, the salons of the Hôtel Senecé, an 18th century building listed as historical monuments, are home to B+B, brand launched in 2011 by Fabrice Couturier, a native of Mâcon.

B+B ex. Brownie and Blondie is a European project between Paris and Berlin with its creative studio in Rotterdam. Fabrice Couturier decides to focus the activity of his brand in Mâcon, and wants to participate in the futur renewal of the city center of the city of his childhood. The Hôtel Senecé is the ideal setting to welcome its modern collections of clothes and socks, socks made in Burgundy, in Monceau-les-Mines by Manufacture Perrin.

OPEN MONTHLY

FROM THE FIRST WEDNESDAY TO THE FIRST SATURDAY OF EVERY MONTH

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BEHIND THE SCENE

Behind the scene of the B+B campaign shot in Tokyo - Japan in September 2018 with Japanese performers. Fabrice Couturier, our founder and Art Director shot a video and some stunning photos… Stay tuned to explore the whole result…

We're hiring

B+B is looking for a motivated showroom assistant to join our team in Mâcon - 71- France.

If you feel you are suitable for the role, please email a cv and motivation letter in English with the subject « Application for B+B showroom, Mâcon » to: couturierparis@yahoo.fr

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BROWNIE AND BLONDIE RELOCATES HEADQUARTER IN MÂCON

BROWNIE AND BLONDIE RELOCATES HEADQUARTER

Macon, October 2017

Unisex fashion brand BROWNIE AND BLONDIE has moved its Headquarter from Berlin, Germany to Macon, France. The official opening of the new premises will be celebrated November 10th 2017 with local and international customers and suppliers.

The new location in France will accommodate the growth of its online business, providing a stronger local presence in Macon and a more central and accessible venue for European suppliers.

Originally built in the 18th century as a splendid mansion, the beautiful landmarked building nowadays houses the Art & Letters society. 

Commenting on the move, Fabrice Couturier, founder of Brownie and Blondie, said: “By moving its Headquarter to France, Brownie and Blondie is going back to its roots. Macon is my birthplace, my family lives and works here and after decades in Paris and Berlin we want to give something back and support this region. Even though we are an internationally operating fashion brand, Brownie and Blondie has always been a family enterprise with strong personal relations to employees, suppliers and collaboration partners.”

The duality and alliance of opposite values inspires the unisex nature of Brownie and Blondie. With the new Headquarter in Macon the brand embraces the differences between tradition and innovation, between rural and urban. The new location emphasizes the contrast between the brand’s innovative unisex collection, its technically advanced fabrics and the landmarked architecture and interior design of the historic building.

Brownie and Blondie is a French fashion label founded in 2011. The brand is built upon having distinct gender independent collections, which offer high quality clothing as well as an unique brand universe. Brownie and Blondie is an unisex tailoring brand and is producing two lines: a main line and a socks collection both produced only in Europe. The brand will keep its creative lab and design studio in Berlin and continue with Pop ups and special collaborations all over Europe.

For more information please contact: press@brownieandblondie.fr 

BROWNIE AND BLONDIE @ MATTER .OF MATERIAL in amsterdam

LAUNCH OF BROWNIE AND BLONDIE AT MATTER .OF MATERIAL

Amsterdam, October 2017

As of November 2nd 2017, art & design store matter .of material will be permanently featuring the collection of fashion label Brownie and Blondie.

After successful pop up collaborations with The Pulitzer Hotel and matter .of material during the past two years, French unisex fashion label Brownie and Blondie will be permanently available in Amsterdam. Launching November 2nd with a store event in the presence of B&B founder and designer Fabrice Couturier.

“We’re excited to collaborate with partners who share Brownie and Blondie’s passion for innovative materials and cuts and who understand and support our gender independent philosophy” says Fabrice Couturier. “Amsterdam has become a second home for Brownie and Blondie.” he explains the decision, “The multi-cultural atmosphere, its open-minded people and the art and the dance scene here are so inspiring and perfect for collaborations with other creative minds.”

matter .of material is located between the Rijksmuseum and the main canal streets and is the latest addition to the upcoming diversity of stores in the district ‘Spiegelkwartier’, a highly prestigious location among some of the most exciting art galleries and retailers in Amsterdam. The store, which encapsulates Brownie and Blondie’s fashion collection and selected pieces of artists and designers with a traceability approach – and, at the same time, its genuine, contemporary and cosmopolitan identity – transforms shopping into a sensorial experience.

Those who enter the store discover a magical place where the future cohabits with traditional and contemporary craftsmanship. Behind the large glass facade, the showcased products have all one thing in common: the skilled manufacturers and designers focus on fine detailing of construction-and production techniques and great care for the chosen materials. Beside B&B’s unisex collection, matter .of material provides space for thoughtfully curated design pieces by contemporary designers like Lex Pott, Christien Meindertsma and Alex de Witte.

Clothes and design pieces are displayed on convertible rails and shelves, so that the layout can be rearranged continuously, according to the demands of the collections, without impacting the store’s atmosphere. This flexible solution, which preserves the location’s ambience, also renders the store the ideal location for hosting events and personal meetings with the designer.

For more information please contact: press@brownieandblondie.fr 

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BROWNIE AND BLONDIE IS PROUD TO ANNOUNCE A COLLABORATION WITH PARISIAN DEPARTMENT STORE LE BON MARCHE

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